So, you want to start your business, but you don’t even have a name for it yet?

If you want your business to be successful, you need to pick a strong name that will set you apart from your rivals. Customers link a company’s name with the value they receive.
Before you begin your search for the ideal business name, you should have a firm grasp on the sort of organization structure you will employ. This is significant since the regulations for registering a business name differ based on the form of your company.

After you’ve settled on your future business objectives and direction, the following step is to pick a company name that accurately describes your firm and establish how your consumers connect with it. You must reserve and register your company name before you may start a business in Singapore. The Singapore Accounting and Corporate Regulatory Authority will have to approve the proposed name (ACRA). Your name may be rejected by ACRA due to certain limitations. Learn what factors contribute to a successful name registration.

The name you choose for your business may have a big influence on its success. A bad name may cause more problems than just failing to connect with customers; it can also lead to insurmountable commercial and legal obstacles. A clear, powerful name, on the other hand, may be highly beneficial to your marketing and branding efforts.

Here are 12 tips to help you come up with a catchy name for your company:

1. Avoid hard-to-spell names.
If it’s hard to spell, it’s harder to remember. Makes sense? Keep it simple

2. Conduct a thorough Internet search.
First come, first serve. Keep in mind, there are always instances where another business owner from across the world already has their foothold on your company name

3. Get the .com domain name.
We’re living in the internet era where having a website for your business is almost as essential as having a business name. So, make sure that your business name has it’s .com availability (and not the .live, .co, etc.). If the domain is owned by someone else, consider buying it or choosing another name. You can check on the availability of a domain name on sites such as GoDaddy.com or hostpapa.sg
Also make sure to grab your desired business name on social media sites such as Facebook, Instagram, and Linkedn.

4. Assess if the name is catchy.
You want your workers to be able to confidently state where they work, and you want your brand to be recognized by your target audience. If the name piques the interests of people who want to know more about what you do, then it’s a good name.

5. Make sure the name sounds good when said aloud.
On paper, some names look great, but when said aloud, they sound terrible. If you’re going to say it out loud, make sure everyone understands how it’s spelt.

6. Get some comments on the name.
Make a list of 5 or 10 names and run them by friends, relatives, and trustworthy co-workers. Also, obtain input from your intended audience. Also, make sure the name has no negative implications.

7. Make sure you are personally happy with the name.
You will have to live with the name for a long time as the business owner, so make sure you like it and feel it will resonate with your consumers. Take your time to do it properly the first time.

After you’ve decided on a name, double-checked that it’s not already taken, and applied to ACRA for exclusive use of the name, you’ll need to register and incorporate your business.

Of course, we have a team of devoted specialists at EBOS SG that can assist you with online business formation in Singapore. EBOS SG is here to help you with all of your business needs, whether you require a company secretary in Singapore or a nominated director.